Has Bollywood perfected the Art of Digital Marketing
Bollywood has always put a high emphasis on the marketing of films from the days of transistor and radio. Bollywood has made sure that it leverages media to the maximum in order to ensure high footfalls at cinema theatres. Be it be celebrity interviews, appearance on reality TV or promoting it on shows like Kapil Sharma Show, Bollywood spends a good portion of its production budget on marketing. But lately, we have seen quite a shift in the way marketing of films is done with people adopting digital medium in order to attract maximum eyeballs rather than spending heavily on TV or promotional tours. Never shying away from adopting new technologies, Bollywood has been a pioneer in starting innovative campaigns in order to market its films. In this blog, we will see some newer forms of marketing techniques that have helped Bollywood up its marketing game. Image Source: gamehindi.com Creating Games or Mobile applications : Recently we have seen a trend wherein producers, espec