Search Engine Marketing- Get your money's worth
Search Engine Marketing is a digital marketing strategy used to drive traffic to the website by purchasing the ads on search engines. Unlike Search Engine Optimization, SEM is paid advertising to increase the visibility on the search engine result pages. SEM is highly cost-effective marketing tool as it increases the chance of conversion since the advertisements are displayed to the motivated customers. With customers going online for researching and shopping, SEM has become indispensable. The most popular search platform is Google, followed by Bing and Yahoo. The starting step in SEM is to s elect the key words which are suitable for the products and related to the website. A ppropriate product advertisement which conveys the right amount of information and which is relevant to the searched keyword must be created. The search engine platform should be chosen properly and a balanced bidding strategy should be for the selected keywords using the allocated budget. The cru