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Has Bollywood perfected the Art of Digital Marketing

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Bollywood has always put a high emphasis on the marketing of films from the days of transistor and radio. Bollywood has made sure that it leverages media to the maximum in order to ensure high footfalls at cinema theatres. Be it be celebrity interviews, appearance on reality TV or promoting it on shows like Kapil Sharma Show, Bollywood spends a good portion of its production budget on marketing. But lately, we have seen quite a shift in the way marketing of films is done with people adopting digital medium in order to attract maximum eyeballs rather than spending heavily on TV or promotional tours.   Never shying away from adopting new technologies, Bollywood has been a pioneer in starting innovative campaigns in order to market its films. In this blog, we will see some newer forms of marketing techniques that have helped Bollywood up its marketing game. Image Source: gamehindi.com Creating Games or Mobile applications : Recently we have seen a trend wherein producers, espec
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Search Engine Marketing- Get your money's worth

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Search Engine Marketing is a digital marketing strategy  used to drive traffic to the website by purchasing the ads on search engines. Unlike Search Engine Optimization, SEM is paid advertising to increase the visibility on the search engine result pages. SEM is highly cost-effective marketing tool as it increases the chance of conversion since the advertisements are displayed to the motivated customers. With customers going online for researching and shopping, SEM has become indispensable. The most popular search platform is Google, followed by Bing and Yahoo. The starting step in SEM is to s elect the key words which are suitable for the products and related to the website. A ppropriate product advertisement which conveys the right amount of information and which is relevant to the searched keyword must be created.  The search engine platform should be chosen properly and a balanced bidding strategy should be for the selected keywords using the allocated budget.  The cru
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Search Engine Optimization: Grab the pie in an organic way

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Summary of SEO in a single snap Search Engine Optimization can be defined as a digital marketing method that is used by individuals who are marketers or organizations as a whole wherein one tries to get the attention of a large set of relevant audiences through search results that appear in a search engine such as Google. Every Search engine is run by an algorithm that has been built ex-ante. When we enter a word or a phrase in Google to search, the algorithm will search through all the available web pages present in the net and return numerous results. The ones which get displayed at the top are those sites which are able to attract huge traffic. This is obtained purely by means of various digital marketing techniques, of which SEO is of a greater impact. Other digital marketing tools and techniques include  Search Engine Marketing ,  Social Media Marketing ,  Content Marketing ,  Audio branding ,  Viral marketing ,  Video Marketing ,  Mobile Marketing ,  Influencer Marketing ,
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