Search Engine Optimization: Grab the pie in an organic way

By -


Summary of SEO in a single snap
Search Engine Optimization can be defined as a digital marketing method that is used by individuals who are marketers or organizations as a whole wherein one tries to get the attention of a large set of relevant audiences through search results that appear in a search engine such as Google. Every Search engine is run by an algorithm that has been built ex-ante. When we enter a word or a phrase in Google to search, the algorithm will search through all the available web pages present in the net and return numerous results. The ones which get displayed at the top are those sites which are able to attract huge traffic. This is obtained purely by means of various digital marketing techniques, of which SEO is of a greater impact. Other digital marketing tools and techniques include Search Engine Marketing, Social Media Marketing, Content Marketing, Audio branding, Viral marketing, Video Marketing, Mobile Marketing, Influencer Marketing, etc. that differ in their ways of attracting traffic.

For attaining top rank in the list of outcomes, one must take care of the words and titles used (keyword technique). If a large number of authenticated sites reroute or recommend our site (link popularity), it is an added advantage. Again, the words used in the links posted on our site also matters (link building). Another important thing that one should take care of is the fresh and engaging content and the increased number of quality links. Hyperlinks to the one's or company's own webpage will again help in determining the popularity of one's site (inbound linking or backlinking technique). As the inbound links are more, the chances of considering that site as a good one by the search engine also will increase and hence a greater chance of obtaining a higher rank. In these ways, an SEO can help grab a higher pie. The various strategies mentioned above are termed as White Hat SEO techniques and hence it's also called a white hat SEO or even Ethical SEO. Thus, SEO helps in obtaining a good, probably the best organic (non-paid) ranking by focussing on the relevancy of the contents.

Kindly check out the 'Reference Links' posted below this session for a better understanding of what an SEO is and how SEO works, in detail.

Also, check:
1. Has Bollywood Perfected the Art of Digital Marketing?
2. Search Engine Marketing

Reference Links:
https://www.youtube.com/watch?v=hF515-0Tduk
https://www.webopedia.com/TERM/W/White_Hat_SEO.html



Comments

  1. Aslam5 November 2019 at 00:20

    Informative article. Well articulated.

    ReplyDelete
  2. akshay das6 November 2019 at 09:00

    Good one. Liked it

    ReplyDelete
  3. Unknown6 November 2019 at 09:05

    Nice. Like to know more about it.

    ReplyDelete
  4. Anonymous6 November 2019 at 09:30

    Intresting

    ReplyDelete
  5. Ayaz babu6 November 2019 at 09:40

    Thanks Mr.Adarsh for this article.. your thoughts and aalysis is creatively documents. Liked it

    ReplyDelete
  6. Akshay Babu6 November 2019 at 10:06

    This is a very good and concise view of SEO. Good job.

    ReplyDelete
  7. Nibin6 November 2019 at 13:41

    Very informative. Good work. Thank you so much for the valuable information

    ReplyDelete
  8. Unknown6 November 2019 at 17:04

    Great job giving a concise article

    ReplyDelete
  9. Unknown6 November 2019 at 20:35

    Thanks for posting. Helpful content.

    ReplyDelete
  10. Unknown6 November 2019 at 20:35

    Thanks for posting. Helpful content.

    ReplyDelete
  11. Unknown6 November 2019 at 23:44

    Worth reading and understaing..a doubt I always had whenever I search things..

    ReplyDelete
  12. നിർമ്മൽകുമാർ കൈപ്പാറ7 November 2019 at 13:21

    Informative..

    ReplyDelete
  13. Unknown7 November 2019 at 21:04

    Informative 👍

    ReplyDelete
  14. Shakeel7 November 2019 at 21:19

    Creatively documented article. Good job Adarsh. Congratulations.

    ReplyDelete
  15. Vyshakh8 November 2019 at 08:51

    Informative and simple to understand... Great work Adarsh K V

    ReplyDelete
  16. Arjun AP8 November 2019 at 15:09

    great..

    ReplyDelete
  17. Siva9 November 2019 at 10:25

    Simple and informative article... Good job Adarsh... Looking forward for more of these kind

    ReplyDelete

Post a Comment

Popular posts from this blog

Has Bollywood perfected the Art of Digital Marketing

By -
Image
Bollywood has always put a high emphasis on the marketing of films from the days of transistor and radio. Bollywood has made sure that it leverages media to the maximum in order to ensure high footfalls at cinema theatres. Be it be celebrity interviews, appearance on reality TV or promoting it on shows like Kapil Sharma Show, Bollywood spends a good portion of its production budget on marketing. But lately, we have seen quite a shift in the way marketing of films is done with people adopting digital medium in order to attract maximum eyeballs rather than spending heavily on TV or promotional tours.   Never shying away from adopting new technologies, Bollywood has been a pioneer in starting innovative campaigns in order to market its films. In this blog, we will see some newer forms of marketing techniques that have helped Bollywood up its marketing game. Image Source: gamehindi.com Creating Games or Mobile applications : Recently we have seen a trend wherein producers, espec
Read more

Search Engine Marketing- Get your money's worth

By -
Image
Search Engine Marketing is a digital marketing strategy  used to drive traffic to the website by purchasing the ads on search engines. Unlike Search Engine Optimization, SEM is paid advertising to increase the visibility on the search engine result pages. SEM is highly cost-effective marketing tool as it increases the chance of conversion since the advertisements are displayed to the motivated customers. With customers going online for researching and shopping, SEM has become indispensable. The most popular search platform is Google, followed by Bing and Yahoo. The starting step in SEM is to s elect the key words which are suitable for the products and related to the website. A ppropriate product advertisement which conveys the right amount of information and which is relevant to the searched keyword must be created.  The search engine platform should be chosen properly and a balanced bidding strategy should be for the selected keywords using the allocated budget.  The cru
Read more